Top of the Tower

This is an annual event hosted by The Club, the gym at Hearst tower. Available for all club members to participate, the challenge is to partake in a Tower Climb. Everyone is encouraged to walk, jog or run all 44 flights of stairs of Hearst Tower for a chance to win various prizes. I animated the Top of the Tower logo and created a few IG filters to use during the event.

Company: Hearst

Role: Graphic Designer

Impact: Engaged participants via The Club Instagram and raised awareness of the Top of the Tower event.

The Pulse Newsletter

Top of the Tower logo animation was used in The Club newsletter and throughout several digital assets.

QR Code Signs

Promoted the event-specific IG filter with signage throughout the gym space.

IG Filter Designs

Created a few IG filters to help promote the Top of the Tower event.

Additional IG Filter Designs for The Club Instagram Page

After the success of the Top of the Tower filter, we created more IG filters for the gym instagram page. Designs were created for evergreen mirror selfies and for another competition hosted by the gym, Mini Wimbledon.